Agency alleged ads misled consumers about the actual prices they would have to pay

A Southern California-based auto dealership group will pay $1.4 million to settle Federal Trade Commission charges that it violated a 2014 administrative order prohibiting it from misrepresenting how much consumers could pay to finance or lease a vehicle.

The proposed court order resolving the FTCs complaintagainst 12 businesses operating as the Norm Reeves dealerships, bars similar advertising misrepresentations, and imposes strict compliance and reporting terms to prevent future violations.

According to the FTCs first complaint, the defendants made a variety of misrepresentations in advertisements to consumers that violated the FTC Act, falsely leading consumers to believe they could buy vehicles for specific low prices, finance vehicles for specific low monthly payments, and/or make no upfront payment when leasing.

Specifically, the FTC charged Norm Reeves with deceptively advertising that consumers could pay $0 up-front to lease a vehicle when, in fact, the advertised price excluded substantial fees and other costs. The ads also allegedly violated the Consumer Leasing Act (CLA) by failing to disclose certain lease related terms. One of the dealerships ads also allegedly violated the Truth in Lending Act (TILA) and Regulation Z, by failing to disclose certain credit-related terms.

The orders settling the previous complaint, which the Commission approved as final in May 2014, prohibited the dealerships from misrepresenting the cost of purchasing a vehicle with financing, or any other material fact about the price, sale, financing, or leasing of a vehicle in its ads. The orders also addressed the defendants alleged TILA and CLA violations by requiring the dealerships to clearly and conspicuously disclose terms required by these credit and lease laws.

The proposed court order announced today settles the FTCs civil penalty complaintthat the defendants violated the 2014 order by misrepresenting the total cost of vehicle financing or leases to prospective buyers, or misrepresenting the offers availability to all consumers. The order also settles Commission charges that the defendants failed to disclose, or did not clearly and conspicuously disclose, credit and lease information required by TILA and the CLA, and failed to maintain proper records, in violation of the order.

In addition to prohibiting future misrepresentations about the material costs and terms of vehicle financings or leases, the order requires the defendants to comply with TILA, Regulation Z, and the CLA. It also provides for a $1.4 million civil penalty and contains strong compliance and reporting requirements to ensure compliance with its terms.

The Commission vote authorizing the staff to file a complaint for civil penalties and to approve a proposed consent in settlement of the court action was 2-0. The complaint and proposed order were filed in the U.S. District Court for the Central District of California, having been referred back to the FTC by the Department of Justice.

The proposed order settles the FTC complaint against: 1) Norm Reeves, Inc., also d/b/a Norm Reeves Honda Superstore Cerritos; 2) Cerritos Ford, Inc., also d/b/a Norm Reeves Ford Superstore Cerritos, Norm Reeves Lincoln, and Norm Reeves Hyundai Superstore; 3) Cerritos Infiniti, also d/b/a Cerritos Infiniti; 4) Coastal Auto Sales, also d/b/a Norm Reeves Honda Superstore Huntington Beach; 5) Conant Automobile Resources, LLC, also d/b/a Conant Auto Retail Group and the Car Group; 6) Conant Auto Retail, San Diego, Inc., also d/b/a Toyota San Diego and Scion San Diego; 7) Irvine Auto Retail I, Inc., also d/b/a Norm Reeves Honda Irvine; 8) Irvine Auto Retail II, also d/b/a Norm Reeves Volkswagen; 9) Irvine Auto Retail III, also d/b/a Norm Reeves Buick GMC; 10) Parkway Premium Motorcars, Inc., also d/b/a Norm Reeves Acura of Mission Viejo; 11) Port Charlotte Auto Retail, Inc., also d/b/a Port Charlotte Honda and Port Charlotte Volkswagen; and 12) West Covina Auto Retail, Inc., d/b/a Norm Reeves Honda Superstore West Covina.

Consumers in the market for a new or used vehicle should read the FTCs Are Car Ads Taking You for a Ride? and Buying and Owning a Car.

NOTE: The Commission files a complaint when it has reason to believe that the law has been or is being violated and it appears to the Commission that a proceeding is in the public interest. Stipulated final injunctions/orders have the force of law when approved and signed by the District Court judge.

The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357). Like the FTC on Facebook, follow us on Twitter, read our blogs and subscribe to press releases for the latest FTC news and resources.

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